We hope you’ve all had a great start to the year? If you caught our first update, you’ll know that 2016 started with a bang for us: each January, the six global teams of our parent family at Netccentric gather for a regional summit – it’s a great opportunity for us to share insights and best practices with one another, and the occasion to discuss the ambitious goals and projects we’ll tackle during the year ahead.
We’re excited to unveil some great initiatives over the coming months and to introduce you to all the new members of our UK team here in London, but let’s start today with the first big update we’re rolling out across the Nuffnang community globally: the arrival of our brand-new mobile ad units!
Did you know that mobile advertising is predicted to take over newspaper advertising for the first time this year? (*) If you’re a blogger who keeps an eye on your analytics, you will already know that an ever-growing number of readers come to your site from mobile devices, phones, and tablets, rather than desktop. Why this shift? Because we are spending more time on our mobile devices these days and as bloggers, we have truly embraced social networks to share bite-sized teasers of what we are publishing on our sites so that more and more, we are grabbing our followers’ attention while they are on their smartphone or tablet, browsing Instagram, Twitter, Pinterest or Bloglovin.
Of course, savvy advertisers know that it is more impactful to share their brand message with consumers where they are, especially if they are engaging with great content that is relevant to them at the time. It makes more sense for a food brand, for instance, to introduce their new range to potential customers while they are standing in their kitchen, reading a great recipe on a blog, doesn’t it? This is exactly why as bloggers we are great partners for smart advertisers: because we can serve very relevant banner ads and produce high-quality sponsored editorial features that will showcase their product in an engaging context, exactly where their potential customers are already consuming content.
Yes, those plum financiers by SupergoldenBakes from our campaign for Sabichi look pretty darn good. But let’s not get distracted – we wanted you to know that at Nuffnang we are embracing this shift towards mobile and we’re excited to unveil this brand-new mobile ad unit, we hope that you are too! If you still need to be convinced, let us tell you why you should take five minutes and install it today:
- Increased Accuracy & Eligibility for Campaigns
While our current Nuffnang units are excellent at tracking web traffic from desktop visitors, they don’t necessarily show on the mobile version of your site because you might have a mobile-optimised layout that hides your sidebar. We know that many of you use the Skyscraper Nuffnang unit and so not only your sidebar is hidden for mobile visitors, but these visitors are not recorded accurately at the moment. The new mobile ad unit will fix this: it is a tiny closeable ad which will print out when your site is viewed on a mobile device and it will record all your mobile visitors in real time. As a result, you will likely see your traffic rise as recorded on the Nuffnang dashboard, and if so we will be able to put you forward for more campaign opportunities, both for banner advertising and sponsored posts.
2. Easy & Quick To Install.
Just log in to your Blogger Dashboard on Nuffnang, click on “Manage Blogs” in the left column, and on “Add Mobile Ad” on the right side of your screen. It will take just a few minutes to follow the step by step and once it’s installed that’s it, you have nothing else to do! Any questions or in need of some help? Don’t hesitate to drop us an email.
Are you a brand or media agency interested in working with influencers? We can help you handpick the right ambassadors and manage the delivery of original impactful content on your behalf – – > get in touch today. Connect with our community of over 2,000 bloggers and influencers in the UK via Twitter, Instagram, Pinterest and Facebook.