Having now nestled into team Nuffnang, I have immersed myself fully into the world of being a blogger, or as I affectionately call it, ‘Blogger’s Brain’. BB has many things to consider at all times. For some it can be occupying the kids creatively in order to slip away for a few hours and write; others are fending off yet more brand offers not worth their time, and then there’s waiting for the perfect light to hit the scene in order to shoot that killer image. It’s intense. Fun, but intense.
Coming from a writing not blogging background, a few key themes from the blogging world really surprise me. Just like your invoice being paid on time, it shocks me that so many wonderful influencers, all at varying stages of their blogging journey, undervalue the voice and talent they have. We all understand across varying creative fields you can work for free in the beginning to build your portfolio and name, however, once that line is crossed it’s important to remember that, and value your work and self consistently. Not only does this help your own ‘you brand’, it paves the way for future talents to know how they should also view themselves. In the same way that charging ridiculous fees damages the blogging sphere, so does doing things for free.
So inspired by my new friends both in and around our network, I have picked a handful of points to support knowing your worth as an influencer. I hope this is helpful, and feel to let us know!
They came to you
Remember this: there are around 152 million blogs on the planet. So when influencers say, ‘if I don’t do this, or I charge that, they’ll find someone else’, I say – they chose you. There is a really long process that goes into selecting talent for campaigns so don’t ever think you just got lucky – you obviously have what the brand are looking for so work it, and you’ll get more. Believe.
Develop your ‘You Brand’
When new influencers contact me for advice, I want to know what their ‘You Brand’ is. What defines your space of the web? What can it teach me that no one else will? Why would I remember you? All things that brands ask us, so forget the rest and focus on your ‘you’. Make your brand one in that million by being authentic; passionate beyond the regular and owning your voice. Doing all of the above will get you where you want to go, and remember it is always the journey, not the destination.
OH, it does. This is the area I get quizzed on the most; influencers are unsure how to price their work. I was once approached to write a feature piece for an online magazine, 500 plus words, and when I asked about payment they said they had calculated, “it takes 1 hour to write 500 words so we’re paying the minimum wage”. I was stunned. Granted, they were a new title but, I declined, told them my rates and pointed out – it’s not just the piece. It’s the prep, the mindset to create, the writing, editing, photography and final piece – and that is never an hour’s work. The same thing goes for you. Don’t out price yourself, but don’t under sell your self either. (And if you’re unsure just email me; Fridays are usual my quiet time.)
Define Your Pitch
Once you have your ‘You Brand’ all figured out, your pitch should be easy. You know what you can offer, what your strengths and killer moves are, so make sure you translate them in a relatable way. How will your creative skills benefit the brand? Make yourself memorable while staying true to your USPs and the pitch will flow.
Remember you’re not alone
You’re not! Similar to when I was freelancing, you can end up feeling like an island. Dipping in and out of companies, offices and teams is nice but when you’re your boss, HR, creative and payroll you can end up feeling overwhelmed. But, the blogging landscape has amazing pockets of empowerment available to all. Our community included, we see everyone as part of the same team so reach out, network, attend as many events, talks and workshops as your schedule allows and embrace this amazing space that you are part of – YAY.
Are you a brand or media agency interested in working with influencers? We can help you handpick the right ambassadors and manage the delivery of original impactful content on your behalf – – > get in touch today. Connect with our community of over 2,500 bloggers and influencers in the UK via Twitter, Instagram, Pinterest and Facebook.