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KNOW (1)

Having now nestled into team Nuffnang, I have immersed myself fully into the world of being a blogger, or as I affectionately call it, ‘Blogger’s Brain’. BB has many things to consider at all times. For some it can be occupying the kids creatively in order to slip away for a few hours and write; others are fending off yet more brand offers not worth their time, and then there’s waiting for the perfect light to hit the scene in order to shoot that killer image. It’s intense. Fun, but intense.

Coming from a writing not blogging background, a few key themes from the blogging world really surprise me. Just like your invoice being paid on time, it shocks me that so many wonderful influencers, all at varying stages of their blogging journey, undervalue the voice and talent they have. We all understand across varying creative fields you can work for free in the beginning to build your portfolio and name, however, once that line is crossed it’s important to remember that, and value your work and self consistently. Not only does this help your own ‘you brand’, it paves the way for future talents to know how they should also view themselves. In the same way that charging ridiculous fees damages the blogging sphere, so does doing things for free.

So inspired by my new friends both in and around our network, I have picked a handful of points to support knowing your worth as an influencer. I hope this is helpful, and feel to let us know!

They came to you
Remember this: there are around 152 million blogs on the planet. So when influencers say, ‘if I don’t do this, or I charge that, they’ll find someone else’, I say – they chose you. There is a really long process that goes into selecting talent for campaigns so don’t ever think you just got lucky – you obviously have what the brand are looking for so work it, and you’ll get more. Believe.

Develop your ‘You Brand’
When new influencers contact me for advice, I want to know what their ‘You Brand’ is. What defines your space of the web? What can it teach me that no one else will? Why would I remember you? All things that brands ask us, so forget the rest and focus on your ‘you’. Make your brand one in that million by being authentic; passionate beyond the regular and owning your voice. Doing all of the above will get you where you want to go, and remember it is always the journey, not the destination.

Pricing Matters
OH, it does. This is the area I get quizzed on the most; influencers are unsure how to price their work. I was once approached to write a feature piece for an online magazine, 500 plus words, and when I asked about payment they said they had calculated, “it takes 1 hour to write 500 words so we’re paying the minimum wage”. I was stunned. Granted, they were a new title but, I declined, told them my rates and pointed out – it’s not just the piece. It’s the prep, the mindset to create, the writing, editing, photography and final piece – and that is never an hour’s work. The same thing goes for you. Don’t out price yourself, but don’t under sell your self either. (And if you’re unsure just email me; Fridays are usual my quiet time.)

Define Your Pitch
Once you have your ‘You Brand’ all figured out, your pitch should be easy. You know what you can offer, what your strengths and killer moves are, so make sure you translate them in a relatable way. How will your creative skills benefit the brand? Make yourself memorable while staying true to your USPs and the pitch will flow.

Remember you’re not alone
You’re not! Similar to when I was freelancing, you can end up feeling like an island. Dipping in and out of companies, offices and teams is nice but when you’re your boss, HR, creative and payroll you can end up feeling overwhelmed. But, the blogging landscape has amazing pockets of empowerment available to all. Our community included, we see everyone as part of the same team so reach out, network, attend as many events, talks and workshops as your schedule allows and embrace this amazing space that you are part of – YAY.

Sadie X

Are you a brand or media agency interested in working with influencers? We can help you handpick the right ambassadors and manage the delivery of original impactful content on your behalf – – > get in touch today. Connect with our community of over 2,500 bloggers and influencers in the UK via TwitterInstagramPinterest and Facebook.

Sadie Brown
Nuffnang Community Team

Hi Nuffnangers,

We can’t believe we’re half way through 2016 – time flies when you’re having fun! Talking of fun, we wanted you to meet the newest member of the Nuffnang UK team, Cat, who joins us as an Account Manager. We thought you might want to get to know her, and there’s no better way than via a good Q&A session:

CatHelloTeam500

Why did you join Nuffnang?
I’ve recently become really interested in blogs. I’m really passionate about everything pertaining to that sphere so it’s really exciting to now be working with brands to strategise and help create campaigns within this space and our talent pool of influencers. I’m really enjoying it.

What’s a weekday in your life like?
I’m still learning the ropes here and there but I’ve been enjoying meeting with new brands and clients, having creative sessions over various campaign strategies and having LOLS with the team!

If you could change your first name?
I kind of enjoy my name as it, it does what it says on the tin- who wouldn’t want to be named after a cute and friendly ball of fur!?

If you had a super power?!
Definitely time travel! I think that would be really fun. I’d bring people along for the ride too.

Are you seeing someone?
Recently back on the market but right now I’m working towards building my empire.

Last Film you watched?
22 Jump Street. What a film! Jonah Hill and Channing Tatum- such a hilarious duo! Would definitely recommend, I couldn’t stop laughing.

Favourite dish?
Gah I LOVE mac n cheese but now I’ve found out I’ve gluten allergies, I’ll have to say some sushi or Turkish-related dish.

Do you see yourself living anywhere else?
 I’m enjoying London for now but who knows what the future holds. I’d love to see a bit more of the world though!

What’s your guilty pleasure?
Biebs. Though I think everyone loves him now though, right!? 😉

Are you a brand or media agency interested in working with influencers? We can help you handpick the right ambassadors and manage the delivery of original impactful content on your behalf – – > get in touch today. Connect with our community of over 2,000 bloggers and influencers in the UK via TwitterInstagramPinterest and Facebook.

Sadie Brown
Nuffnang Community Team

Hi Nuffnangers,

We can’t believe it’s almost April – it feels like only yesterday that we were welcoming 2016 in. It might have something to do with all of the exciting things happening here at Nuffnang, including new additions to our UK team. The newest recruit is Sadie, joining us as Talent and Community Manager. Sadie is already settling in well but we wanted to get to know her even better, and what better way than via the Nuffnang tradition of our Q&A:

SadieHelloTeam

Why did you join Nuffnang?

Well, it was a close call as I was just about to sign another deal but they won me over with their business ethic, future vision, incredible team and talents.
There were multiple reasons, but I have been a freelance writer and creative for a good few years now I although I have worked with some amazing publications and brands, more recently the work that I was being paid to do just wasn’t creative or in line with my passions. This lead me to the decision to do what I truly love creatively in my own time, and go to work for a creative company where I can use all of my skills to nurture and promote other talents. Nuffnang is a perfect fit.
Having been the talent myself and also worked on the brand and business side I cannot wait to apply my experience to the Nuffnang network and see the talent flourish in the direction each individual wants to go. Doing what you love when you’re a creative has to be priority, but you have to be a business too and I am hoping I will be the link between happy brands and happy bloggers.

What’s a weekday in your life like?

Right now I am learning about the Nuffnang network and soaking in all of wonderful blogs we have under our umbrella; the range of diverse talent is amazingly moreish and I can spend hours just reading. But I’m a real people person so I can’t wait to be out and about connecting exciting clients with unique talents and seeing everything coming together.

If you could change your first name?

I like my name – it does what it says on the tin.

If you had a super power?!

It would be to have power to invisibly dissolve all and any weapons across the world and recycle the materials into homes for people in need of safe shelter. I’d also dissolve Donald Trump all together – because who would miss that.

Are you seeing someone?

No. I’ve settled down with myself and I’m thinking of making it ‘official’. It’s pure bliss.

Last Film you watched?

High-Rise. I love JG Ballard’s novel; director Ben Wheatley has an incredible mind, and I’ve been an admirer of Tom Hiddleston forever. Now ‘everyone’ has discovered him, I feel I bit miffed TBH.

Favourite dish?
Black Coffee.

Do you see yourself living anywhere else?

I don’t think I will ever love anywhere like I love London, but I also have a love affair with New York City and see it as my second home. I also love the whole of Scandinavia; I adore the natural beauty of the landscape and particularly the steely style of the Swedes.

What’s your guilty pleasure?

I don’t believe you should ever feel guilt over something you find pleasurable – unless it’s damn right odd. Then best just to keep it to yourself and enjoy anyway.

Are you a brand or media agency interested in working with influencers? We can help you handpick the right ambassadors and manage the delivery of original impactful content on your behalf – – > get in touch today. Connect with our community of over 2,000 bloggers and influencers in the UK via TwitterInstagramPinterest and Facebook.

 

Sadie Brown
Nuffnang Community Team

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